Advertising in a pervasive computing environment
WMC '02 Proceedings of the 2nd international workshop on Mobile commerce
eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
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We study a P2P proactive search mechanism based on the dissemination of advertisements for the new sources. The system design goal of limiting the state maintained by each peer and ensuring search efficiency is the driving reason for exploiting the hierarchical network model of the small-world idea. The results testify the theoretical bounds on search time and provide a view on the search time in relation to the directory capacity requirements of the peers.