Dynamic user profiles and flexible queries in office document retrieval systems
Decision Support Systems
Unintrusive customization techniques for Web advertising
WWW '99 Proceedings of the eighth international conference on World Wide Web
Charting past, present, and future research in ubiquitous computing
ACM Transactions on Computer-Human Interaction (TOCHI) - Special issue on human-computer interaction in the new millennium, Part 1
IR evaluation methods for retrieving highly relevant documents
SIGIR '00 Proceedings of the 23rd annual international ACM SIGIR conference on Research and development in information retrieval
Efficient string matching: an aid to bibliographic search
Communications of the ACM
Concepts for personal location privacy policies
Proceedings of the 3rd ACM conference on Electronic Commerce
Targeted E-commerce Marketing Using Fuzzy Intelligent Agents
IEEE Intelligent Systems
User Profile Modeling and Applications to Digital Libraries
ECDL '99 Proceedings of the Third European Conference on Research and Advanced Technology for Digital Libraries
Location management for mobile commerce applications in wireless Internet environment
ACM Transactions on Internet Technology (TOIT)
Understanding usability in mobile commerce
Communications of the ACM - Mobile computing opportunities and challenges
Designing mobile commerce applications
Communications of the ACM - Mobile computing opportunities and challenges
Targeted advertising on the Web with inventory management
Interfaces - Wagner prize papers
Broadcast Scheduling for Mobile Advertising
Operations Research
Mobile Advertising in Capacitated Wireless Networks
IEEE Transactions on Knowledge and Data Engineering
Personalized local internet in the location-based mobile web search
Decision Support Systems
AdROSA-Adaptive personalization of web advertising
Information Sciences: an International Journal
INFORMS Journal on Computing
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model
International Journal of Mobile Communications
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Diffusion and success factors of mobile marketing
Electronic Commerce Research and Applications
Modelling user preferences and mediating agents in electronic commerce
Knowledge-Based Systems
A3CRank: An adaptive ranking method based on connectivity, content and click-through data
Information Processing and Management: an International Journal
Web user behavioral profiling for user identification
Decision Support Systems
Empirical analysis of predictive algorithms for collaborative filtering
UAI'98 Proceedings of the Fourteenth conference on Uncertainty in artificial intelligence
Proposed architecture and algorithm for personalized advertising on iDTV and mobile devices
IEEE Transactions on Consumer Electronics
A framework for intermediated online targeted advertising with banner ranking mechanism
Information Systems and e-Business Management
Service design of consumer data intermediary for competitive individual targeting
Decision Support Systems
Specifying and detecting spatio-temporal events in the internet of things
Decision Support Systems
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Over the years, mobile advertising has grown to become a technology that allows an advertiser to promote products or services to targeted users efficiently and effectively. This is because the ubiquitous nature of mobile devices can provide contextual information and allow users to demonstrate preferences. This study proposes a targeted mobile advertising system (TMAS) that works as a platform to provide both merchants and consumers with context-aware advertisements. The approach integrates the advantages of both mobile and targeted advertising to allow merchants to disseminate location-based targeted advertisements while providing pull-type and personalized advertisements for consumers. To demonstrate the TMAS, we build a platform to provide highly relevant advertising to consumers and to guarantee that advertisements have an equal opportunity of being presented to consumers.