Knowledge-sharing and influence in online social networks via viral marketing

The dynamics of viral marketing

ACM Transactions on the Web (TWEB)

Virtual knowledge service market-For effective knowledge flow within knowledge grid

Journal of Systems and Software

Mining social networks using heat diffusion processes for marketing candidates selection

Proceedings of the 17th ACM conference on Information and knowledge management

Community gravity: measuring bidirectional effects by trust and rating on online social networks

Proceedings of the 18th international conference on World wide web

Factors affecting pass-along email intentions (PAEIs): Integrating the social capital and social cognition theories

Electronic Commerce Research and Applications

Identifying bloggers with marketing influence in the blogosphere

Proceedings of the 11th International Conference on Electronic Commerce

Who is talking? An ontology-based opinion leader identification framework for word-of-mouth marketing in online social blogs

Decision Support Systems

Privacy respecting targeted advertising for social networks

WISTP'11 Proceedings of the 5th IFIP WG 11.2 international conference on Information security theory and practice: security and privacy of mobile devices in wireless communication

Exploiting vulnerability to secure user privacy on a social networking site

Proceedings of the 17th ACM SIGKDD international conference on Knowledge discovery and data mining

Towards privacy-enhanced mobile communities-Architecture, concepts and user trials

Journal of Systems and Software

Veiled viral marketing: disseminating information on stigmatized illnesses via social networking sites

Proceedings of the 2nd ACM SIGHIT International Health Informatics Symposium

Information overload and viral marketing: countermeasures and strategies

SBP'10 Proceedings of the Third international conference on Social Computing, Behavioral Modeling, and Prediction

Discovering influencers for marketing in the blogosphere

Information Sciences: an International Journal

When daily deal services meet Twitter: understanding Twitter as a daily deal marketing platform

Proceedings of the 3rd Annual ACM Web Science Conference

Information passing in online recommendation

Proceedings of the 1st workshop on User engagement optimization

Determining consumers' most preferred eWOM platform for movie reviews: A fuzzy analytic hierarchy process approach

Computers in Human Behavior

Mining social networks using wave propagation

Computational & Mathematical Organization Theory

Web 2.0, social networks and E-commerce as marketing tools

Journal of Theoretical and Applied Electronic Commerce Research