Requirements gathering: the human factor
Communications of the ACM
Point: User Involvement Key to Success
IEEE Software
The attraction of personalized service for users in mobile commerce: an empirical study
ACM SIGecom Exchanges - Mobile commerce
Knowledge-sharing and influence in online social networks via viral marketing
Communications of the ACM - Mobile computing opportunities and challenges
Maximizing the spread of influence through a social network
Proceedings of the ninth ACM SIGKDD international conference on Knowledge discovery and data mining
The dynamics of viral marketing
ACM Transactions on the Web (TWEB)
Optimal marketing strategies over social networks
Proceedings of the 17th international conference on World Wide Web
Understanding and capturing people's privacy policies in a mobile social networking application
Personal and Ubiquitous Computing
DCSP-MC: dependable cloud-based storage platform for mobile computing
International Journal of Networking and Virtual Organisations
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Abstract: With the advent of mobile broadband technologies and capable mobile devices, social communities become a ubiquitous environment for people to stay in contact and share information with friends and fellows. This provides new opportunities for communities and their providers (e.g. regarding advertising) but also implies new question regarding the privacy and trust of their users. We argue that a balance needs to be found between these (partially) diverging interests and motivate, why a new approach to identity management and users privacy is necessary in this context. Based on requirements retrieved by real-life communities, we describe an architecture including privacy enhancing concepts and advanced privacy respecting advertising, which addresses such requirements. We further describe the architectures' prototypical implementation, and present for the first time evaluation results based on user trials with two different mobile communities.