Judgement of information quality and cognitive authority in the Web
Journal of the American Society for Information Science and Technology
The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach
Information Systems Research
Selection of web sites for online advertising using the AHP
Information and Management
Knowledge-sharing and influence in online social networks via viral marketing
Communications of the ACM - Mobile computing opportunities and challenges
Information and Management
Using a fuzzy multi-criteria decision making approach to evaluate alternative licensing mechanisms
Information and Management
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
The DeLone and McLean Model of Information Systems Success: A Ten-Year Update
Journal of Management Information Systems
Do online reviews affect product sales? The role of reviewer characteristics and temporal effects
Information Technology and Management
Do online reviews matter? - An empirical investigation of panel data
Decision Support Systems
Hybrid models in decision making under uncertainty: The case of training provider evaluation
Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology
Consumer's decision to shop online: The moderating role of positive informational social influence
Information and Management
Review: A state-of the-art survey of TOPSIS applications
Expert Systems with Applications: An International Journal
A VIKOR technique based on DEMATEL and ANP for information security risk control assessment
Information Sciences: an International Journal
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In light of the sheer number of movie releases each week, consumers seek out online reviews to help them decide which movies to watch. Although there are numerous Web 2.0 platforms offering online reviews, the standard of some platforms leaves much to be desired. Accordingly, this research aims to determine consumers' most preferred electronic word-of-mouth (eWOM) platform for movie reviews and examine the criteria that form an effective eWOM platform. The Fuzzy Analytic Hierarchy Process (FAHP) was used to evaluate the eWOM present in a personal blog, review site, social networking site and instant messaging site according to two global criteria: information quality and source credibility. A decision tree containing the two global criteria and their sub-criteria was evaluated in a systematic manner through subjective ratings by actual movie-goers. Source credibility was found to be more important than information quality with review sites emerging as the most preferred eWOM platform. The results showed that FAHP provides a non-biased and transparent assessment approach for ranking platforms and determining the platform that individuals prefer when receiving their information. FAHP also identified the important attributes of an effective eWOM platform, thus rendering it a useful and valuable tool for decision makers.