Using the analytic hierarchy process for information system project selection
Information and Management
Using the analytic hierarchy process and goal programming for information system project selection
Information and Management
Selection of a good expert system shell for instructional purposes in business
Information and Management
Electronic commerce: a manager's guide
Electronic commerce: a manager's guide
The AHP approach for selecting an automobile purchase model
Information and Management
Internet Advertising Report
The New Science of Management Decision
The New Science of Management Decision
Electronic Commerce: Security Risk Management and Control
Electronic Commerce: Security Risk Management and Control
IEEE MultiMedia
Business use of the world-wide web
International Journal of Information Management: The Journal for Information Professionals
Information and Management
AdROSA-Adaptive personalization of web advertising
Information Sciences: an International Journal
Post-pruning in decision tree induction using multiple performance measures
Computers and Operations Research
Using the analytic network process (ANP) in a SWOT analysis - A case study for a textile firm
Information Sciences: an International Journal
Post-pruning in regression tree induction: An integrated approach
Expert Systems with Applications: An International Journal
A DS-AHP approach for multi-attribute decision making problem with incomplete information
Expert Systems with Applications: An International Journal
Developing a fuzzy analytic hierarchy process (AHP) model for behavior-based safety management
Information Sciences: an International Journal
The study of fuzzy performance evaluation
MATH'07 Proceedings of the 11th WSEAS International Conference on Applied Mathematics
Integrating fuzzy theory and hierarchy concepts to evaluate software quality
Software Quality Control
AIKED'08 Proceedings of the 7th WSEAS International Conference on Artificial intelligence, knowledge engineering and data bases
Accurately predicting the success of B2B e-commerce in small and medium enterprises
Expert Systems with Applications: An International Journal
Feasibility of implementing B2B e-commerce in small and medium enterprises
WSEAS Transactions on Information Science and Applications
Expert Systems with Applications: An International Journal
Towards supporting expert evaluation of clustering results using a data mining process model
Information Sciences: an International Journal
Selection of mobile value-added services for system operators using fuzzy synthetic evaluation
Expert Systems with Applications: An International Journal
Design scheme selection of railway freight car using a fuzzy analytic hierarchy process
FSKD'09 Proceedings of the 6th international conference on Fuzzy systems and knowledge discovery - Volume 4
Fundamenta Informaticae - Intelligent Data Analysis in Granular Computing
Overview of interaction framework within an online learning context
International Journal of Technology Enhanced Learning
The application of MDCM with the optimal weight value consideration for different critiria
DNCOCO'06 Proceedings of the 5th WSEAS international conference on Data networks, communications and computers
Expert Systems with Applications: An International Journal
Expert Systems with Applications: An International Journal
Assessment of E-Commerce security using AHP and evidential reasoning
Expert Systems with Applications: An International Journal
Predicting e-commerce company success by mining the text of its publicly-accessible website
Expert Systems with Applications: An International Journal
International Journal of Electronic Government Research
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This paper presents an application of the analytic hierarchy process (AHP) used to select the best web site for online advertising. This method adopts a multi-criteria approach that can be used for analysis and comparison of web sites for online advertising. The method is based on pairwise comparison between several factors that affect the selection of the best web site. Five criteria were used for evaluating sites: impression rate, monthly cost, audience fit, content quality, and "look and feel." For each, a matrix of pairwise comparisons between web sites was evaluated. Although our application was for only one specific company, there is nothing unique about the environment of the case study, and thus this approach could be generalised to any company. We believe the application shown could be of use to managers and, because of its ease of implementation, others could benefit from this approach.