Marketing Science
Internet Shopping Agents: Virtual Co-Location and Competition
Marketing Science
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
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A Comparison of Online and Offline Consumer Brand Loyalty
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Modeling Browsing Behavior at Multiple Websites
Marketing Science
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Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
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Commentary---Antibusiness Movies and Folk Marketing
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EditorialAre Consumers Rational? Experimental Evidence?
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Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
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When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
Journal of Management Information Systems
The Impact of Interaction and Social Learning on Aggregate Expectations
Computational Economics
Do online reviews matter? - An empirical investigation of panel data
Decision Support Systems
Identification of influencers - Measuring influence in customer networks
Decision Support Systems
Electronic Commerce Research and Applications
An integrative approach to assess qualitative and quantitative consumer feedback
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A multimedia interface for facilitating comparisons of opinions
Proceedings of the 14th international conference on Intelligent user interfaces
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Identifying influential reviewers for word-of-mouth marketing
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MCBANTA'11 Proceedings of the 12th WSEAS international conference on Mathematics and computers in biology, business and acoustics
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Measuring Information Diffusion in an Online Community
Journal of Management Information Systems
Computer-mediated persuasion in online reviews: Statistical versus narrative evidence
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Deciphering word-of-mouth in social media: Text-based metrics of consumer reviews
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STOC '12 Proceedings of the forty-fourth annual ACM symposium on Theory of computing
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On the motivating impact of price and online recommendations at the point of online purchase
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ACM Transactions on Management Information Systems (TMIS)
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Proceedings of the 24th Australian Computer-Human Interaction Conference
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Opinion Dynamics: A Multidisciplinary Review and Perspective on Future Research
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Expert Systems with Applications: An International Journal
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International Journal of Electronic Commerce
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Expert Systems with Applications: An International Journal
The influence of online word-of-mouth on long tail formation
Decision Support Systems
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Journal of Theoretical and Applied Electronic Commerce Research
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MIS Quarterly
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Managers are very interested in word-of-mouth communication because they believe that a product's success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with measuring word of mouth. First, how does one gather the data? Because the information is exchanged in private conversations, direct observation traditionally has been difficult. Second, what aspect of these conversations should one measure? The third challenge comes from the fact that word of mouth is not exogenous. While the mapping from word of mouth to future sales is of great interest to the firm, we must also recognize that word of mouth is an outcome of past sales. Our primary objective is to address these challenges. As a context for our study, we have chosen new television (TV) shows during the 1999-2000 seasons. Our source of word-of-mouth conversations is Usenet, a collection of thousands of newsgroups with diverse topics. We find that online conversations may offer an easy and cost-effective opportunity to measure word of mouth. We show that a measure of the dispersion of conversations across communities has explanatory power in a dynamic model of TV ratings.