New product development: the performance and time-to-market tradeoff
Management Science
Interfaces - Special issue: marketing engineering
Silverscreener: a Modeling Approach to Movie Screens Management
Marketing Science
Play It Again, Sam? Optimal Replacement Policies for a Motion Picture Exhibitor
Manufacturing & Service Operations Management
Structuring the New Product Development Pipeline
Management Science
Internet-Based Virtual Stock Markets for Business Forecasting
Management Science
Endogeneity in Marketing Decision Models
Marketing Science
Managing NPD: Cost and Schedule Performance in Design and Manufacturing
Management Science
Technological Advances, Transaction Costs, and Consumer Welfare
Marketing Science
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
Invited Commentary---Research Opportunities at the Movies
Marketing Science
Invited Commentary---Research and the Motion Picture Industry
Marketing Science
Invited Commentary---Motion Pictures: Consumers, Channels, and Intuition
Marketing Science
Commentary---Antibusiness Movies and Folk Marketing
Marketing Science
Bayesian belief network for box-office performance: A case study on Korean movies
Expert Systems with Applications: An International Journal
The structure of narrative: The case of film scripts
Pattern Recognition
Financing as a Marketing Strategy
Marketing Science
Using online search data to forecast new product sales
Decision Support Systems
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The motion picture industry has provided a fruitful research domain for scholars in marketing and other disciplines. The industry has high economic importance and is appealing to researchers because it offers both rich data that cover the entire product lifecycle for many new products and because it provides many unsolved “puzzles.” Although the amount of scholarly research in this area is rapidly growing, its impact on practice has not been as significant as in other industries (e.g., consumer packaged goods). In this article, we discuss critical practical issues for the motion picture industry, review existing knowledge on those issues, and outline promising research directions. Our review is organized around the three key stages in the value chain for theatrical motion pictures: production, distribution, and exhibition. Focusing on what we believe are critical managerial issues, we propose various conjectures---framed either as research challenges or specific research hypotheses---related to each stage in the value chain and often involved in understanding consumer movie-going behavior.