Berend Wierenga
RSM Erasmus University, P.O. Box 1738, 3000 DR Rotterdam, The Netherlands
Implementing and evaluating silverscreener: a marketing management support system for movie exhibitors
Interfaces - Special issue: marketing engineering
Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market
Marketing Science
MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
Internet-Based Virtual Stock Markets for Business Forecasting
Management Science
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift