Implementing and evaluating silverscreener: a marketing management support system for movie exhibitors

Authors:
Jehoshua Eliashberg;Sanjeev Swami;Charles B. Weinberg;Berend Wierenga
Affiliations:
-;-;-;-
Venue:
Interfaces - Special issue: marketing engineering
Year:
2001

Citing 0
Cited 6

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Marketing Science
Invited Commentary---Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry

Marketing Science
Invited Commentary---Motion Pictures: Consumers, Channels, and Intuition

Marketing Science
The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies

Marketing Science
Movie forecast Guru: A Web-based DSS for Hollywood managers

Decision Support Systems
Help that is not recognized: Harmful neglect of decision support systems

Decision Support Systems

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Abstract