Invited Commentary---Making Sense of These Million-Dollar Babies---Rationale Behind Superstar Profit Participation Contracts

• Authors:

• Liyuan Wei

• Affiliations:

• Department of Marketing, City University of Hong Kong, G7353, 7/F, Green Zone, Academic Building, 83 Tat Chee Avenue, Kowloon Tong, Hong Kong

• Venue:
• Marketing Science
• Year:
• 2006