Interaction and outeraction: instant messaging in action
CSCW '00 Proceedings of the 2000 ACM conference on Computer supported cooperative work
Amazon.com Recommendations: Item-to-Item Collaborative Filtering
IEEE Internet Computing
Information diffusion through blogspace
Proceedings of the 13th international conference on World Wide Web
Tracking Information Epidemics in Blogspace
WI '05 Proceedings of the 2005 IEEE/WIC/ACM International Conference on Web Intelligence
The dynamics of viral marketing
EC '06 Proceedings of the 7th ACM conference on Electronic commerce
Structure and evolution of online social networks
Proceedings of the 12th ACM SIGKDD international conference on Knowledge discovery and data mining
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science
Promotional Chat on the Internet
Marketing Science
Corporate Blogging: Building community through persistent digital talk
HICSS '07 Proceedings of the 40th Annual Hawaii International Conference on System Sciences
Effect of Electronic Secondary Markets on the Supply Chain
Journal of Management Information Systems
When Online Reviews Meet Hyperdifferentiation: A Study of the Craft Beer Industry
Journal of Management Information Systems
International Journal of Electronic Commerce
Consumer Search and Retailer Strategies in the Presence of Online Music Sharing
Journal of Management Information Systems
New Product Diffusion with Influentials and Imitators
Marketing Science
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
Marketing Science
Consumer Empowerment Through Internet-Based Co-creation
Journal of Management Information Systems
Speed Matters: The Role of Free Software Offer in Software Diffusion
Journal of Management Information Systems
Network Externalities and Technology Use: A Quantitative Analysis of Intraorganizational Blogs
Journal of Management Information Systems
Are Consumers More Likely to Contribute Online Reviews for Hit or Niche Products?
Journal of Management Information Systems
Information Technology Diffusion with Influentials, Imitators, and Opponents
Journal of Management Information Systems
Leader personal influences on membership decisions in moderated online social networking groups
Decision Support Systems
Aligning principal and agent's incentives: A principal-agent perspective of social networking sites
Expert Systems with Applications: An International Journal
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Measuring peer influence in social networks is an important business and policy question that has become increasingly salient with the development of globally interconnected information and communication technology networks. However, in spite of the new data sources available today, researchers still face many of the same measurement challenges that have been present in the literature for over four decades: homophily, reflection and selection problems, identifying the source of influence, and determining preexisting knowledge. The goal of this paper is to develop an empirical approach for measuring information diffusion and discovery in online social networks that have these measurement challenges. We develop such an approach and apply it to data collected from 4,000 users of an online music community. We show that peers on such networks significantly increase music discovery. Moreover, we demonstrate how future research can use this method to measure information discovery and diffusion using data from other online social networks.