Communications of the ACM
Trust Transfer on the World Wide Web
Organization Science
Combining IS Research Methods: Towards a Pluralist Methodology
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Experimental games for the design of reputation management systems
IBM Systems Journal
Reputation Mechanism Design in Online Trading Environments with Pure Moral Hazard
Information Systems Research
Proceedings of the 2005 ACM SIGCOMM workshop on Economics of peer-to-peer systems
Information Systems Research
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Individual Trust in Online Firms: Scale Development and Initial Test
Journal of Management Information Systems
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Understanding user behavior in online feedback reporting
Proceedings of the 8th ACM conference on Electronic commerce
WSKS '08 Proceedings of the 1st world summit on The Knowledge Society: Emerging Technologies and Information Systems for the Knowledge Society
Opinion Mining and Sentiment Analysis
Foundations and Trends in Information Retrieval
Determinants of online merchant rating: Content analysis of consumer comments about Yahoo merchants
Decision Support Systems
Electronic Commerce Research and Applications
A Research Agenda for Trust in Online Environments
Journal of Management Information Systems
Electronic Commerce Research
International Journal of Electronic Commerce
Online consumer loyalty: Why e-tailers should seek a high-profile leadership position
Computers in Human Behavior
Will Commodity Properties Affect Seller's Creditworthy: Evidence in C2C E-commerce Market in China
WISM '09 Proceedings of the International Conference on Web Information Systems and Mining
Reporting incentives and biases in online review forums
ACM Transactions on the Web (TWEB)
Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
Journal of Management Information Systems
Computers in Human Behavior
Information Systems Research
Information Technology and Management
Consumer adoption of group-buying auctions: an experimental study
Information Technology and Management
The long tail or the short tail: The category-specific impact of eWOM on sales distribution
Decision Support Systems
Information about information: a taxonomy of views
MIS Quarterly
Vickrey vs. eBay: Why Second-Price Sealed-Bid Auctions Lead to More Realistic Price-Demand Functions
International Journal of Electronic Commerce
Building Consumer-to-Consumer Trust in E-Finance Marketplaces: An Empirical Analysis
International Journal of Electronic Commerce
The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities
International Journal of Electronic Commerce
Measuring Information Diffusion in an Online Community
Journal of Management Information Systems
Seller Strategies for Differentiation in Highly Competitive Online Auction Markets
Journal of Management Information Systems
Toward multi-dimensional trust: exploring antecedents to trust in a complex domain
International Journal of Business Information Systems
Care to comment?: recommendations for commenting on news stories
Proceedings of the 21st international conference on World Wide Web
Schema accuracy and career challenges for men in the information technology workplace
Proceedings of the 50th annual conference on Computers and People Research
The impact of testimonials on purchase intentions in a mock e-commerce web site
Journal of Theoretical and Applied Electronic Commerce Research
Electronic Commerce Research and Applications
An effective early fraud detection method for online auctions
Electronic Commerce Research and Applications
International Journal of Networking and Virtual Organisations
The importance of individual characteristics on consideration sets for online auction buyers
Journal of Theoretical and Applied Electronic Commerce Research
The Boundaries of Trust and Risk: The Quadratic Moderating Role of Institutional Structures
Information Systems Research
Stakeholder interaction and internet auction outcomes: analyzing active disclosure
Proceedings of the 13th International Conference on Electronic Commerce
Understanding price/value rating in online consumer review
Proceedings of the 12th International Conference on Electronic Commerce: Roadmap for the Future of Electronic Business
Journal of Computer-Mediated Communication
Electronic Commerce Research and Applications
The effects of a lack of social recognition on online communication behavior
Computers in Human Behavior
Seller Strategies for Differentiation in Highly Competitive Online Auction Markets
Journal of Management Information Systems
An empirical study of information contribution to online feedback systems: A motivation perspective
Information and Management
A study of manipulative and authentic negative reviews
Proceedings of the 8th International Conference on Ubiquitous Information Management and Communication
Learning from other buyers: The effect of purchase history records in online marketplaces
Decision Support Systems
International Journal of Information Management: The Journal for Information Professionals
Case Study: Developing online health communities through digital media
International Journal of Information Management: The Journal for Information Professionals
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For online marketplaces to succeed and prevent a market of lemons, their feedback mechanism (reputation system) must differentiate among sellers and create price premiums for trustworthy sellers as returns to their reputation. However, the literature has solely focused on numerical (positive and negative) feedback ratings, alas ignoring the role of feedback text comments. These text comments are proposed to convey useful reputation information about a seller's prior transactions that cannot be fully captured with crude numerical ratings. Building on the economics and trust literatures, this study examines the rich content of feedback text comments and their role in building a buyer's trust in a seller's benevolence and credibility. In turn, benevolence and credibility are proposed to differentiate among sellers by influencing the price premiums that a seller receives from buyers. This paper utilizes content analysis to quantify over 10,000 publicly available feedback text comments of 420 sellers in eBay's online auction marketplace, and to match them with primary data from 420 buyers that recently transacted with these 420 sellers. These dyadic data show that evidence of extraordinary past seller behavior contained in the sellers' feedback text comments creates price premiums for reputable sellers by engendering buyer's trust in the sellers' benevolence and credibility (controlling for the impact of numerical ratings). The addition of text comments and benevolence helps explain a greater variance in price premiums (R2 = 50%) compared to the existing literature (R2 = 20%--30%). By showing the economic value of feedback text comments through trust in a seller's benevolence and credibility, this study helps explain the success of online marketplaces that primarily rely on the text comments (versus crude numerical ratings) to differentiate among sellers and prevent a market of lemon sellers. By integrating the economics and trust literatures, the paper has theoretical and practical implications for better understanding the nature and role of feedback mechanisms, trust building, price premiums, and seller differentiation in online marketplaces.