The social life of avatars: presence and interaction in shared virtual environments
The social life of avatars: presence and interaction in shared virtual environments
Consumer trust in an Internet store
Information Technology and Management
Interpreting Dimensions of Consumer Trust in E-Commerce
Information Technology and Management
Trust Transfer on the World Wide Web
Organization Science
The Value of Internet Commerce to the Customer
Management Science
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
Evaluating e-commerce functionality with a focus on customer service
Communications of the ACM - Voting systems
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A Model for Understanding How Virtual Reality Aids Complex Conceptual Learning
Presence: Teleoperators and Virtual Environments
Journal of Management Information Systems
The future of advertising and the value of social network websites: some preliminary examinations
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vCRM: virtual customer relationship management
ACM SIGMIS Database
Marketing strategies in virtual worlds
ACM SIGMIS Database
IT Professional
Weblogging: A study of social computing and its impact on organizations
Decision Support Systems
Facebook Meets the Virtualized Enterprise
EDOC '08 Proceedings of the 2008 12th International IEEE Enterprise Distributed Object Computing Conference
Understanding the influence of 3D virtual worlds on perceptions of 2D e-commerce websites
Proceedings of the 2nd ACM SIGCHI symposium on Engineering interactive computing systems
Gender differences in consumers' perception of online consumer reviews
Electronic Commerce Research
A means-end analysis of consumers' perceptions of virtual world affordances for e-commerce
INTERACT'11 Proceedings of the 13th IFIP TC 13 international conference on Human-computer interaction - Volume Part I
Advisory services in the virtual world: an empowerment perspective
Electronic Commerce Research
Investigating affordances of virtual worlds for real world B2C e-commerce
BCS-HCI '11 Proceedings of the 25th BCS Conference on Human-Computer Interaction
Proceedings of the 13th International Conference on Electronic Commerce
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Electronic Commerce Research
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International Journal of Systems and Service-Oriented Engineering
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There is increased interest in, and accelerating technological development of, internet-based persistent three-dimensional (3D) virtual environments. The applications of these `virtual worlds' are growing in the fields of entertainment and information assimilation such as virtual real estate, brand building, and marketing. Such applications could, in time, lead to serious economic and business transformation. However, there is a lack of empirical work examining differences between virtual worlds and traditional virtual channels such as websites, and suggesting effective entry strategies for organizations that seek to leverage their presence in virtual worlds. This paper attempts to provide a starting point for such a discussion. Results from our qualitative and quantitative analysis indicate that there is a significant difference in perceptions of trust, product diagnosticity, informativeness, and product descriptions between websites and virtual worlds. Results also suggest that organizations need to employ a synergy strategy when marketing experience goods in virtual worlds.