Conceptualizing e-selling

  • Authors:
  • Petri Parvinen;Olli Tiainen;Jari Salo;Essi Pöyry;Hedon Blakaj

  • Affiliations:
  • Aalto University, Aalto, Finland;Aalto University, Aalto, Finland;Aalto University, Aalto, Finland;Aalto University, Aalto, Finland;Aalto University, Aalto, Finland

  • Venue:
  • Proceedings of the 13th International Conference on Electronic Commerce
  • Year:
  • 2011

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Abstract

This research explores and investigates the conceptualization of e-selling. A review and 42 in-depth interviews with industry experts show that e-selling is seen as an activity distinct from ecommerce, e-marketing and e-retailing - digital human-like interaction directed at increasing customer value by securing a business exchange. The article discovers 16 different interactivity cues that do not fit the traditional concepts of e-commerce and e-marketing. The results also identify several key issues for the future of e-selling, including value creation-orientation and serving hedonism.