The Innovation Architectures of Facebook
OCSC '09 Proceedings of the 3d International Conference on Online Communities and Social Computing: Held as Part of HCI International 2009
Engaging energy saving through motivation-specific social comparison
CHI '11 Extended Abstracts on Human Factors in Computing Systems
A location-based multiplayer mobile game to encourage pro-environmental behaviours
Proceedings of the 8th International Conference on Advances in Computer Entertainment Technology
Behavior wizard: a method for matching target behaviors with solutions
PERSUASIVE'10 Proceedings of the 5th international conference on Persuasive Technology
Normative social influence in persuasive technology: intensity versus effectiveness
PERSUASIVE'12 Proceedings of the 7th international conference on Persuasive Technology: design for health and safety
The neural persuasion model: aligning neural readiness, perceived need, and intervention strategies
PERSUASIVE'12 Proceedings of the 7th international conference on Persuasive Technology: design for health and safety
Personalized healthcare self-management using social persuasion
ICOST'12 Proceedings of the 10th international smart homes and health telematics conference on Impact Ananlysis of Solutions for Chronic Disease Prevention and Management
Proceedings of the 13th International Conference on Electronic Commerce
Changing environmental behaviors through smartphone-based augmented experiences
ACE'12 Proceedings of the 9th international conference on Advances in Computer Entertainment
Incremental persuasion through microblogging: a survey of Twitter users in Latvia
Proceedings of the 6th International Conference on Persuasive Technology: Persuasive Technology and Design: Enhancing Sustainability and Health
Adaptive mediated persuasion technologies
Proceedings of the 6th International Conference on Persuasive Technology: Persuasive Technology and Design: Enhancing Sustainability and Health
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In 2007 a new form of persuasion emerged: mass interpersonal persuasion (MIP). The advances in online social networks now allow individuals to change attitudes and behaviors on a mass scale. MIP has six components: persuasive experience, automated structure, social distribution, rapid cycle, huge social graph, and measured impact. Before the launch of Facebook Platform, these six components had never come together in one system. As tools for creating MIP become available to ordinary people, individuals and small groups can better reach and persuade masses. This new phenomenon will change the future of persuasion.