Adaptive mediated persuasion technologies

Authors:
Martha G. Russell
Affiliations:
mediaX at Stanford University, Stanford, CA
Venue:
Proceedings of the 6th International Conference on Persuasive Technology: Persuasive Technology and Design: Enhancing Sustainability and Health
Year:
2011

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Abstract

The operational practices of persuasion for marketing, advertising, political, and management purposes are increasingly embedded in information technology. Mobile, information-rich lifestyles depend on having the right information at the right time. Technology is now at hand to integrate all this information, which is fortunate because otherwise we would drown in it. The integration forms part of new mediation technology that will facilitate our interactions with people, places, and things. This paper presents a model for thinking about this coming revolution of adaptive mediated persuasion technologies. It identifies personal and regulatory issues that may influence adoption, and it challenges professionals in the interdisciplinary field of persuasive technology to take leadership roles in establishing reasonable expectations to create software and hardware that respect individuals' rights regarding their personal intimate data.