Incremental persuasion through microblogging: a survey of Twitter users in Latvia

  • Authors:
  • Agnis Stibe;Harri Oinas-Kukkonen;Ilze Bērziņa;Seppo Pahnila

  • Affiliations:
  • University of Oulu, Oulu, Finland;University of Oulu, Oulu, Finland;School of Business Administration "Turība", Rīga, Latvia;University of Oulu, Oulu, Finland

  • Venue:
  • Proceedings of the 6th International Conference on Persuasive Technology: Persuasive Technology and Design: Enhancing Sustainability and Health
  • Year:
  • 2011

Quantified Score

Hi-index 0.00

Visualization

Abstract

Emerging socio-technical environments facilitate the advancement of existing social activities and creation of innovative forms of online social influence. Social networks and microblogging services are few of the most frequently used forms of online interaction. These channels provide means for intensive communication embodying persuasion in one way or the other. This paper presents features of Twitter to uncover inbuilt persuasion patterns that influence users' behaviors and attitudes. An online survey of Twitter users in Latvia was carried out receiving 403 valid responses for quantitative data analysis. Recent frameworks for designing persuasive systems and measuring the success of Behavior Change Support Systems (BCSSs) were applied in the evaluation process. The main findings from this study relate to incremental behavior and attitude change among Twitter users. Other results magnify the understanding of social influence patterns amongst Twitter users. These findings could be used for further research focused on the persuasive potential of Twitter.