Requirements for measuring the success of persuasive technology applications

  • Authors:

  • Harri Oinas-Kukkonen

  • Affiliations:

  • University of Oulu, Oulu, Finland

  • Venue:
  • Proceedings of the 7th International Conference on Methods and Techniques in Behavioral Research
  • Year:
  • 2010

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Abstract

The area of ambient persuasive technology looks very promising in multiple ways. Yet, it also faces with challenges. Thus far the major weakness in research into ambient persuasive technology has been that the behavior change support systems have been described in such a coarse manner that it has been very difficult to demonstrate what actually caused the change, or to generalize the findings. This paper will discuss prerequisites for successful measuring of ambient persuasive technology. The O/C Matrix and the PSD Model are suggested as vehicles to better frame the research. These methodological research aids can be used in a variety of research and development settings ranging from studying full-fledged commercial systems to evaluating software specifications for systems under development.