Behavior change support systems: a research model and agenda

  • Authors:
  • Harri Oinas-Kukkonen

  • Affiliations:
  • Department of Information Processing Science, University of Oulu, Oulu, Finland

  • Venue:
  • PERSUASIVE'10 Proceedings of the 5th international conference on Persuasive Technology
  • Year:
  • 2010

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Abstract

This article introduces the concept of a behavior change support system and suggests it as a key construct for research on persuasive systems design, technologies, and applications. Key concepts for behavior change support systems are defined and a research agenda for them is outlined. The article suggests that a change in complying, a behavior change, and an attitude change (C-, B- or A-Change) constitute the archetypes of a behavioral change. Change in itself is either of a forming, altering or reinforcing outcome (F-, A- or R-Outcome). This research model will become helpful in researching and designing persuasive technology.