Exploring perceived persuasiveness of a behavior change support system: a structural model

Authors:
Filip Drozd;Tuomas Lehto;Harri Oinas-Kukkonen
Affiliations:
Changetech AS, Research & Development, Oslo, Norway,Department of Psychology, University of Oslo, Oslo, Norway;Oulu Advanced Research on Software and Information Systems (OASIS), Department of Information Processing Science, University of Oulu, Oulu, Finland;Oulu Advanced Research on Software and Information Systems (OASIS), Department of Information Processing Science, University of Oulu, Oulu, Finland
Venue:
PERSUASIVE'12 Proceedings of the 7th international conference on Persuasive Technology: design for health and safety
Year:
2012

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Abstract

There is no healthcare system in the world that has the capacity or resources to provide every person in need of help and support of changing lifestyle behaviors. Consequently, there is a need to design health information systems that enable individuals to manage their health and maintain a healthier lifestyle. However, there is limited knowledge about how individuals perceive these behavior change support systems and how individuals' perceptions affect the use of such systems. In the present study, we tested a persuasive systems design model that had a significant impact on perceived persuasiveness and system usage. Also, there appears to be some local gender differences in the strength of the relationships between factors (perceived persuasiveness and intention, and unobtrusiveness and intention). We discuss future developments of the model and health as a social and personal responsibility.