Communications of the ACM
Gender and DSS design: the research implications
Decision Support Systems
Building consumer trust online
Communications of the ACM
Managing trust and commitment in collaborative supply chain relationships
Communications of the ACM
The impact of culture and gender on web sites: an empirical study
ACM SIGMIS Database
Gender differences in perceptions of web-based shopping
Communications of the ACM - Evolving data mining into solutions for insights
Trust and Distrust Definitions: One Bite at a Time
Proceedings of the workshop on Deception, Fraud, and Trust in Agent Societies held during the Autonomous Agents Conference: Trust in Cyber-societies, Integrating the Human and Artificial Perspectives
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
The importance of trust and community in developing and maintaining a community electronic network
International Journal of Human-Computer Studies - Special issue: Trust and technology
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Toward Contextualized Theories of Trust: The Role of Trust in Global Virtual Teams
Information Systems Research
Proceedings of the 2005 ACM SIGCOMM workshop on Economics of peer-to-peer systems
Distrust and trust in B2C e-commerce: do they differ?
ICEC '06 Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet
The Neural Circuitry Involved in the Reading of German Words and Pseudowords: A PET Study
Journal of Cognitive Neuroscience
Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use
Information Systems Research
International Journal of Electronic Commerce
Implicit Trustworthiness Decisions: Automatic Coding of Face Properties in the Human Amygdala
Journal of Cognitive Neuroscience
Identity formation, learning styles and trust in virtual worlds
ACM SIGMIS Database
A typology of complaints about eBay sellers
Communications of the ACM - The psychology of security: why do good users make bad decisions?
Environmental influences on gender in the IT workforce
ACM SIGMIS Database
Internet social network communities: Risk taking, trust, and privacy concerns
Computers in Human Behavior
Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture
Journal of Management Information Systems
Journal of Management Information Systems
Journal of Management Information Systems
A Research Agenda for Trust in Online Environments
Journal of Management Information Systems
To trust or to distrust, that is the question: investigating the trust-distrust paradox
Communications of the ACM - Security in the Browser
Information and Management
Trust and Electronic Government Success: An Empirical Study
Journal of Management Information Systems
Information Systems Research
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Neuroscience in design-oriented research: exploring new potentials
DESRIST'11 Proceedings of the 6th international conference on Service-oriented perspectives in design science research
A Comprehensive Model of Perceived Risk of E-Commerce Transactions
International Journal of Electronic Commerce
Toward multi-dimensional trust: exploring antecedents to trust in a complex domain
International Journal of Business Information Systems
Exploring perceived persuasiveness of a behavior change support system: a structural model
PERSUASIVE'12 Proceedings of the 7th international conference on Persuasive Technology: design for health and safety
Impact of consumer empowerment on online trust: An examination across genders
Decision Support Systems
On the biology of technostress: literature review and research agenda
ACM SIGMIS Database
Self-disclosure at social networking sites: An exploration through relational capitals
Information Systems Frontiers
Computers in Human Behavior
Fraud on Taobao: an application of routine activity theory
International Journal of Business Information Systems
The role of theory in gender and information systems research
Information and Organization
Advances in Human-Computer Interaction
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Research provides increasing evidence that women and men differ in their decisions to trust. However, information systems research does not satisfactorily explain why these gender differences exist. One possible reason is that, surprisingly, theoretical concepts often do not address the most obvious factor that influences human behavior: biology. Given the essential role of biological factors-and specifically those of the brain-in decisions to trust, the biological influences should naturally include those related to gender. As trust considerations in economic decision making have become increasingly complex with the expansion of Internet use, understanding the related biological/brain functions and the involvement of gender provides a range of valuable insights. To show empirically that online trust is associated with activity changes in certain brain areas, we used functional magnetic resonance imaging (fMRI). In a laboratory experiment, we captured the brain activity of 10 female and 10 male participants simultaneous to decisions on trustworthiness of eBay offers. We found that most of the brain areas that encode trustworthiness differ between women and men. Moreover, we found that women activated more brain areas than did men. These results confirm the empathizing- systemizing theory, which predicts gender differences in neural information processing modes. In demonstrating that perceived trustworthiness of Internet offers is affected by neurobiology, our study has major implications for both IS research and management. We confirm the value of a category of research heretofore neglected in IS research and practice, and argue that future IS research investigating human behavior should consider the role of biological factors. In practice, biological factors are a significant consideration for management, marketing, and engineering attempts to influence behavior.