Gender differences in perceptions of web-based shopping

Authors:
Craig Van Slyke;Christie L. Comunale;France Belanger
Affiliations:
Management Information Systems at the University of Central Florida, Orlando.;School of Professional Accountancy, Long Island University C.W. Post Campus, Brookville, NY.;Pamplin College of Business at Virginia Polytechnic Institute and State University, Blacksburg, VA.
Venue:
Communications of the ACM - Evolving data mining into solutions for insights
Year:
2002

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Abstract

Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.