A Comparison of American and Indian Consumers' Perceptions of Electronic Commerce

Authors:
Craig Van Slyke;France Belanger;Varadharajan Sridhar
Affiliations:
University of Central Florida, USA;Virginia Tech, USA;Management Development Institute, India
Venue:
Information Resources Management Journal
Year:
2005

Citing 12
Cited 2

Multivariate data analysis (4th ed.): with readings

Multivariate data analysis (4th ed.): with readings
Testing the technology acceptance model across cultures: a three country study

Information and Management
Information technology adoption across time: a cross-sectional comparison of pre-adoption and post-adoption beliefs

MIS Quarterly
Determinants of information technology adoption: an extension of existing models to firms in a developing country

Journal of Global Information Management
Crosscurrents: cultural dimensions and global Web user-interface design

interactions
Perceptions of business-to-consumer electronic commerce: a comparison of two cultures

Proceedings of the 2000 information resources management association international conference on Challenges of information technology management in the 21st century
Gender differences in perceptions of web-based shopping

Communications of the ACM - Evolving data mining into solutions for insights
Cultural differences in the online behavior of consumers

Communications of the ACM
Consumer trust in an Internet store

Information Technology and Management
Analysis of the Effectiveness of Global Virtual Teams in Software Engineering Projects

HICSS '03 Proceedings of the 36th Annual Hawaii International Conference on System Sciences (HICSS'03) - Track1 - Volume 1
An integrated model of information systems adoption in small businesses

Journal of Management Information Systems
The Impact of Perceived Innovation Characteristics on Intention to Use Groupware

Information Resources Management Journal

Implications of researcher assumptions about perceived relative advantage and compatibility

ACM SIGMIS Database
Electronic commerce sales' response to gasoline price

International Journal of Electronic Finance

Quantified Score

Hi-index	0.00

Visualization

Abstract

Electronic commerce is often touted as a global phenomenon. However, most studies of e-commerce have focused on more developed countries. While it is important to understand e-commerce in the context of richer, more developed countries, it also impacts developing countries. Using diffusion of innovation theory, and literature on trustworthiness in e-commerce and dimensions of national culture as theoretical bases, this research investigates how consumers perceive e-commerce differently in India and the United States. Results indicate that Indian and American consumers perceive the relative advantage, ease of use, compatibility, and the demonstrability of results of e-commerce differently. Post hoc analyses reveal there is an association between perceptions of e-commerce and use intentions. This result holds across nationalities, although the pattern of influence differs according to country.