Cultural differences in the online behavior of consumers
Communications of the ACM
E-commerce and corporate strategy: an executive perspective
Information and Management
E-Business and Management Science: Mutual Impacts (Part 1 of 2)
Management Science
Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis
International Journal of Electronic Commerce
Consumer Behavior in Web-Based Commerce: An Empirical Study
International Journal of Electronic Commerce
Economics and Electronic Commerce: Survey and Directions for Research
International Journal of Electronic Commerce
Modelling of determinants influence consumer behaviour towards different technology products
International Journal of Electronic Finance
International Journal of Electronic Finance
Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment
International Journal of Electronic Finance
A Comparison of American and Indian Consumers' Perceptions of Electronic Commerce
Information Resources Management Journal
E-Commerce Growth and the Changing Structure of the Retail Sales Industry
International Journal of E-Business Research
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This research incorporates the economic aspect consumer behaviour to analyse the impact of gasoline price on e-commerce retail sales. We posit that gasoline price reflects the opportunity cost monetary and time savings of doing online transactions; also the other independent variable, real income, characterises consumers' propensity for internet shopping. The econometric results, based on quarterly data from 1999 Q4 to 2010 Q3, indicate the significance of both independent variables. The gasoline price elasticity supports the behavioural hypothesis that high transport costs motivate online shopping; also the high sales income elasticity indicates the pro-cyclical characteristics of e-commerce retail sales. Stationarity and cointegration of the variables attest to the reliability of the results and the usefulness of the model for forecasting. The implications of the results are important; slow economic growth and volatile gasoline prices could create uncertainty in the growth of e-commerce sales; this could impact business planning for expenditures on information technology.