Information and Management
Sustaining IT advantage: the role of structural differences
MIS Quarterly - Special issue on the strategic use of information systems
A strategic analysis of electronic marketplaces
MIS Quarterly - Special issue on the strategic use of information systems
Investment in information systems and the financial performance of the firm
Information and Management
Electronic markets and electronic hierarchies
Communications of the ACM
Reducing buyer search costs: implications for electronic marketplaces
Management Science - Special issue: Frontier research on information systems and economics
Toward a unified view of electronic commerce
Communications of the ACM
Information and Management
A literature review and classification of electronic commerce research
Information and Management
Electronic commerce: structures and issues
International Journal of Electronic Commerce - Special section: Diversity in electronic commerce research
An exploratory study of the emerging role of electronic intermediaries
International Journal of Electronic Commerce
Transforming the marketspace with all-in-one markets
International Journal of Electronic Commerce - Special issue: Electronic commerce and market transformation
Overcoming EDI adoption and implementation risks
International Journal of Electronic Commerce - Special issue: Electronic commerce and market transformation
Internet market strategies: antecedents and implications
Information and Management
e-Service enhancement priority matrix: the case of an IC foundry company
Information and Management
An electronic commerce strategic typology: insights from case studies
Information and Management
E-commerce implementation challenges: small to medium-sized versus large organisations
International Journal of Business Information Systems
E-commerce practices in the Arabian Gulf GCC business culture: utilisation and outcomes patterns
International Journal of Business Information Systems
A framework for performance measurement in the e-business environment
Electronic Commerce Research and Applications
An electronic commerce strategic typology: insights from case studies
Information and Management
Internet market strategies: Antecedents and implications
Information and Management
International Journal of Business Information Systems
Cumulative strategic capability and performance of early movers and followers in the cyber market
International Journal of Information Management: The Journal for Information Professionals
Online business: tailoring your business environment in order to compete
International Journal of Information Management: The Journal for Information Professionals
Strategic motivators and expected benefits from e-commerce in traditional organisations
International Journal of Information Management: The Journal for Information Professionals
International Journal of Enterprise Information Systems
Relevance of Information Systems Strategic Planning Practices in E-Business Contexts
Journal of Electronic Commerce in Organizations
An Investigation into the Adoption of Electronic Commerce among Saudi Arabian SMEs
Journal of Electronic Commerce in Organizations
E-Commerce Growth and the Changing Structure of the Retail Sales Industry
International Journal of E-Business Research
Electronic commerce sales' response to gasoline price
International Journal of Electronic Finance
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Despite the recent downturn in Internet-based business, the dollar value of electronic commerce (EC) transactions is increasing at an astounding rate. In consumer-to-business applications, the amount of money spent by online shoppers is nearly doubling every year and is expected to approach US$ 100 billion by 2004 while business-to-business sales is expected to reach US$ 1.3 trillion by 2003. These opportunities, powered by the evolving computing and communication technologies, enable companies to gain tremendous operational efficiencies, personalization, and information based products and services. More and more conventional brick and mortar firms see e-commerce initiatives as offering strategic opportunities to transcend their normal operations. This study proposes that e-commerce initiatives are important strategic initiatives and that firms with a stronger EC market orientation will be more successful. Content analysis of CEO's letter to shareholders of 145 Fortune 500 firms was conducted to evaluate the importance of EC and strategic orientation. The results provide support to the study's propositions and indicate that EC must be pursued carefully as a strategic initiative rather than as an appendage to an existing organization.