A strategic analysis of electronic marketplaces
MIS Quarterly - Special issue on the strategic use of information systems
Does information technology lead to smaller firms?
Management Science
Technology investment and business performance
Communications of the ACM
Communications of the ACM
An economic analysis of IS budgets
Management Science - Special issue: Frontier research on information systems and economics
Bundling Information Goods: Pricing, Profits, and Efficiency
Management Science
Does successful investment in information technology solve the productivity paradox?
Information and Management
Strategies for transitioning 'old economy' firms to e-business
Communications of the ACM - The Adaptive Web
A literature review and classification of electronic commerce research
Information and Management
The Economics of Electronic Commerce
The Economics of Electronic Commerce
Electronic commerce in China: emerging success stories
Information and Management
The Impact of E-Commerce Announcements on the Market Value of Firms
Information Systems Research
E-business development for competitive advantages: a case study
Information and Management
Intermediation and electronic markets: aggregation and pricing in internet commerce
Intermediation and electronic markets: aggregation and pricing in internet commerce
E-commerce and corporate strategy: an executive perspective
Information and Management
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
eAirlines: strategic and tactical use of ICTs in the airline industry
Information and Management
The impact of industry contextual factors on IT focus and the use of IT for competitive advantage
Information and Management
Adopters and non-adopters of business-to-business electronic commerce in Singapore
Information and Management
Consumer reactions to electronic shopping on the world wide web
International Journal of Electronic Commerce
An exploratory study of the emerging role of electronic intermediaries
International Journal of Electronic Commerce
Search advertising placement strategy: Exploring the efficacy of the conventional wisdom
Information and Management
Functional Modelling and Analysis of IDM E-Tailer Platforms
International Journal of E-Business Research
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The Web is a new market channel that has become a serious alternative to traditional channels. At present, there is little strategy analysis available to guide a company's decision about its involvement in the internet market. In this paper, we differentiate between the internet and traditional market channels and define two fundamental strategies for operating on the internet as: pure and mixed. Based on models of competition in microeconomic theory and resource-based perspectives, we develop a conceptual model for channel selection. We discuss the results and their implications for companies operating on the internet.