A literature review and classification of electronic commerce research
Information and Management
E-commerce and corporate strategy: an executive perspective
Information and Management
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
E-Business and Management Science: Mutual Impacts (Part 1 of 2)
Management Science
Economics and Electronic Commerce: Survey and Directions for Research
International Journal of Electronic Commerce
Electronic Commerce and Organizational Innovation: Aspects and Opportunities
International Journal of Electronic Commerce
Online Demand Under Limited Consumer Search
Marketing Science
Electronic commerce sales' response to gasoline price
International Journal of Electronic Finance
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Recent studies of the growth in e-commerce retail sales examine mainly supply side factors, such as the application of information technology, low transaction costs etc. The author uses an empirical model that provides evidence of significant demand side factors which also help explain structural changes in the industry. Based on quarterly data from 1999 Q4 to 2010 Q3, the econometric results indicate an e-commerce sales elasticity of 9.36 and a non-e-commerce sales elasticity of 2.63, indicating a more dynamic and competitive internet market. Evidence of more demand stability for e-commerce sales is also provided. The policy implications for growing e-commerce sales necessitate strategic policies for planned expenditures on R&D and investments in information technology as well as the efficient use of store space by traditional retailers. The use of income elasticity differential for analyzing competition between these two sectors provides an alternative method to price differential used in previous studies.