Consumer privacy concerns about Internet marketing
Communications of the ACM
Building consumer trust online
Communications of the ACM
Viewpoint: challenging the new conventional wisdom of net commerce strategies
Communications of the ACM
E Marketing
International Journal of Electronic Commerce
A firm-level framework for planning electronic commerce information systems infrastructure
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Development of an integrated model of customer satisfaction with online shopping
Proceedings of the 2006 ACM SIGMIS CPR conference on computer personnel research: Forty four years of computer personnel research: achievements, challenges & the future
Why Do Internet Users Stick with a Specific Web Site? A Relationship Perspective
International Journal of Electronic Commerce
International Journal of Mobile Communications
An Economic Model of Click Fraud in Publisher Networks
International Journal of Electronic Commerce
An Economic Model of Click Fraud in Publisher Networks
International Journal of Electronic Commerce
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Location and time do matter: A long tail study of website requests
Decision Support Systems
Key factors in forming an e-marketplace: An empirical analysis
Electronic Commerce Research and Applications
Risk perception of the E-payment systems: a young adult perspective
AIKED'11 Proceedings of the 10th WSEAS international conference on Artificial intelligence, knowledge engineering and data bases
Journal of Engineering and Technology Management
Key website factors in e-business strategy
International Journal of Information Management: The Journal for Information Professionals
International Journal of Technology and Human Interaction
Electronic commerce sales' response to gasoline price
International Journal of Electronic Finance
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Theories from information systems and strategic marketing are integrated to develop a framework for understanding the direct, mediated, and moderated influences of contextual marketing and customer-orientation strategy on site satisfaction. Empirical testing shows that customers' perceived contextual marketing and customer-oriented strategies are associated with site satisfaction and loyalty. Departing from the simple linear-association approach, the study also investigates the moderating role of privacy concerns and site design complexity and the mediating role of perceived site value. It finds that the influence of contextual marketing and customer-orientation strategy on site satisfaction is moderated by the perceived complexity of the site design but not by consumer privacy concerns. These influences may also be mediated by perceived site value. Overall, the contextual marketing approach of providing personalized, real-time information to customers at the point of need will obtain competitive advantage in e-commerce.