Fuzzy Mathematical Models in Engineering and Management Science
Fuzzy Mathematical Models in Engineering and Management Science
Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis
International Journal of Electronic Commerce
International Journal of Electronic Commerce
User Expectations and Rankings of Quality Factors in Different Web Site Domains
International Journal of Electronic Commerce
Strategies for Furthering Electronic Commerce
International Journal of Electronic Commerce
The Dynamics of Click-and-Mortar Electronic Commerce: Opportunities and Management Strategies
International Journal of Electronic Commerce
A Model of Consumer Choice of the Internet as an Information Source
International Journal of Electronic Commerce
AIKED'08 Proceedings of the 7th WSEAS International Conference on Artificial intelligence, knowledge engineering and data bases
Electronic promotion to new customers using mkNN learning
Information Sciences: an International Journal
Accurately predicting the success of B2B e-commerce in small and medium enterprises
Expert Systems with Applications: An International Journal
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement
Electronic Commerce Research and Applications
Feasibility of implementing B2B e-commerce in small and medium enterprises
WSEAS Transactions on Information Science and Applications
Electronic Commerce Research and Applications
Assessing success factors of selling practices in electronic marketplaces
Proceedings of the International Conference on Management of Emergent Digital EcoSystems
The construction of a comprehensive model for production strategy evaluation
Fuzzy Optimization and Decision Making
Expert Systems with Applications: An International Journal
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Currently, the major marketing channel for flower suppliers and retailers in Taiwan is the flower wholesale market. However, when the retailers make purchases in the wholesale market, the dominant suppliers offer poor service, and the retailers find it inconvenient to collect information on the price of flowers. Our study shows that the E-Commerce mechanism of the e-marketplace can improve trading efficiency and lower the cost of collecting information as well as the purchase price. According to our analysis, the e-marketplace can use ''a combination of pictures, literal description, and regulated classification'' to introduce the quality of flower products. By Fuzzy Delphi, the key factors which affect the operation modes between the retailer and the e-marketplace are ''cooperation on urgent orders'', ''accuracy of order processing'', and ''order processing efficiency''. Then, based on the three key factors, we use Fuzzy Multiple Criteria Decision Making to find what operation modes the e-marketplace should take to cooperate with the retailer. Retailers find the three operation modes ''actively placing orders'', ''jointly negotiating prices'', and ''free bidding'' equally compatible, so we suggest that the e-marketplace should provide these modes at the same time for retailer use and later the retailers can adjust the modes according to their business performance.