Journal of the American Society for Information Science and Technology
Gender differences in perceptions of web-based shopping
Communications of the ACM - Evolving data mining into solutions for insights
Consumer trust in an Internet store
Information Technology and Management
Trust Transfer on the World Wide Web
Organization Science
Measuring Factors that Influence the Success of Internet Commerce
Information Systems Research
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Information Systems Research
The development of initial trust in an online company by new customers
Information and Management
Beyond concern: a privacy-trust-behavioral intention model of electronic commerce
Information and Management
Do I Trust You Online, and If So, Will I Buy? An Empirical Study of Two Trust-Building Strategies
Journal of Management Information Systems
The Effect of Web Site Perceptions on Initial Trust in the Owner Company
International Journal of Electronic Commerce
How Hypertext Links Influence Consumer Perceptions to Build and Degrade Trust Online
Journal of Management Information Systems
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
International Journal of Electronic Commerce
A Trust Model for Consumer Internet Shopping
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Trust and TAM in online shopping: an integrated model
MIS Quarterly
Effect of Recovery Efforts on Consumer Trust and Loyalty in E-Tail: A Contingency Model
International Journal of Electronic Commerce
Task Design, Motivation, and Participation in Crowdsourcing Contests
International Journal of Electronic Commerce
International Journal of Business Information Systems
Journal of Organizational and End User Computing
Hi-index | 0.00 |
The Internet presents an ever-shifting landscape for consumers to navigate. Links that exist one day may be gone the next, only to be replaced by new sets of connections among organizations. This study addresses the question of how an organization's positioning in a particular set of links on the Web might bias consumers' later judgment of its trustworthiness. The study suggests that the particular set of links a consumer faces in navigating toward an organization constitutes a context for the encounter with that organization and may have a significant impact on the way the consumer judges the company after interacting with its Web site. The paper develops and tests hypotheses that argue for the priming effect of context. Results of an experimental study provide evidence that unfamiliar companies may benefit from an overall assimilation effect when a link to their sites is surrounded by links to more familiar organizations, and familiar organizations may benefit from a contrast effect when inexperienced consumers see their company link surrounded by links to unfamiliar companies. The paper extends prior models on the determinants of consumers' on-line trust by examining concepts from priming theory. The conclusions suggest that practitioners should be aware of the context in which links to their sites are placed.