Consumer-perceived risk in e-commerce transactions
Communications of the ACM - Mobile computing opportunities and challenges
Building Effective Online Marketplaces with Institution-Based Trust
Information Systems Research
Beyond concern: a privacy-trust-behavioral intention model of electronic commerce
Information and Management
Communications of the ACM - Medical image modeling
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Information Systems Research
Literature derived reference models for the adoption of online shopping
Information and Management
Revisiting the role of web assurance seals in business-to-consumer electronic commerce
Decision Support Systems
Trust and risk in e-government adoption
The Journal of Strategic Information Systems
Can Brand Reputation Improve the Odds of Being Reviewed On-Line?
International Journal of Electronic Commerce
Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands
International Journal of Electronic Commerce
Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach
Journal of Management Information Systems
Journal of Management Information Systems
E-commerce evolution: a Gulf region review
International Journal of Business Information Systems
Contrast and Assimilation Effects on Consumers' Trust in Internet Companies
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Information Systems Research
International Journal of Networking and Virtual Organisations
A multidimensional framework of web browsers' trust and distrust of banner advertisements
International Journal of Business Information Systems
Investigating online information disclosure: Effects of information relevance, trust and risk
Information and Management
Perceived risks and customer needs of geographical accessibility in electronic commerce
Electronic Commerce Research and Applications
The influence of the commercial features of the Internet on the adoption of e-commerce by consumers
Electronic Commerce Research and Applications
A model of customers' initial trust in unknown online retailers: an empirical study
International Journal of Business Information Systems
Consumer trust in e-commerce web sites: A meta-study
ACM Computing Surveys (CSUR)
Comprehensive framework for internet banking adoption: an empirical analysis in the Indian context
International Journal of Business Information Systems
| Hi-index | 0.00 |
The continuous growth and development of successful e-commerce essentially relies upon consumers' trust in e-commerce transactions. In order to adopt e-commerce, a consumer needs to make judgments in an environment of critical conflicting forces, namely, security, privacy, trust, and risk concerns. This study focuses on the consumers' trust to adopt e-commerce, which comprises purchasing products and services from web vendors, thus employing the model of business to consumer (B2C) e-commerce. The results of the study show that consumers' perceived risk influences their trust in e-commerce transactions, while the concept of perceived privacy evidences itself mainly through perceived security as well as trustworthiness of web vendors. In addition, the institutional trust influences a consumers' perceived risk in e-commerce transactions. The findings also suggest that economic incentives and institutional trust have relationships with consumers' perceived privacy. The overall model fit is tested by structural equation modelling (SEM) using AMOS 18.0 and the hypothesis, assumptions for SEM and descriptive statistics are analysed using SPSS 12.0.