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Management Science
Decision Support Systems - Special issue on economics of electronic commerce
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Communications of the ACM
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Information and Management
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Marketing Science
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HICSS '02 Proceedings of the 35th Annual Hawaii International Conference on System Sciences (HICSS'02)-Volume 1 - Volume 1
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International Journal of Human-Computer Studies - Special issue on HCI and MIS
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Decision Support Systems
An empirical assessment of a modified technology acceptance model
Journal of Management Information Systems - Special section: Strategic and competitive information systems
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Journal of Management Information Systems
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International Journal of Electronic Commerce
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Journal of Electronic Commerce in Organizations
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Taking the Theory of Planned Behavior as a theoretical framework, this study analyzes how commercial features of the Internet determine its adoption as a sales system. In particular, the study examines the influence of product perception, shopping experience, information provided or the level of risk perceived on the adoption of B2C e-commerce. The results show that attitudes toward e-commerce, subjective norm and perceived risk are the main factors that affect the decision to purchase from electronic retailers. Moreover, the results show that the influence of the commercial features of the Internet is mediated through attitudes toward e-commerce.