Internet self-efficacy and electronic service acceptance

  • Authors:

  • Meng-Hsiang Hsu;Chao-Min Chiu

  • Affiliations:

  • Department of Information Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan, ROC;Department of Information Management, National Kaohsiung First University of Science and Technology, Kaohsiung, Taiwan, ROC

  • Venue:
  • Decision Support Systems
  • Year:
  • 2004

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Abstract

Internet self-efficacy (ISE), or the beliefs in one's capabilities to organize and execute courses of Internet actions required to produce given attainments, is a potentially important factor to explain the consumers' decisions in e-commerce use, such as e-service. In this study, we introduce two types of ISE (i.e., general Internet self-efficacy and Web-specific self-efficacy) as new factors that reflect the user's behavioral control beliefs in e-service acceptance. Using these two constructs as behavioral control factors, we extend and empirically validate the Theory of Planned Behavior (TPB) for the World Wide Web (WWW) context.