Internet self-efficacy and electronic service acceptance
Decision Support Systems
A meta-analysis of the technology acceptance model
Information and Management
Understanding user acceptance of multimedia messaging services: An empirical study
Journal of the American Society for Information Science and Technology
Trust and TAM in online shopping: an integrated model
MIS Quarterly
User acceptance of hedonic information systems
MIS Quarterly
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The Internet is an incredible technology, offering users a vast choice of new songs and catalogue that can be browsed, streamed or bought online. This paper aims to provide an explanation of factors influencing purchase intention of early adopters towards online music. An empirical survey was used to test the hypotheses. Data were collected from a total of 200 questionnaires distributed to early adopters of online music and were analysed using Structural Equation Modeling SEM via the Analysis of Moment Structure AMOS 16 computer program. Results enumerate that perceived ease of use emerges as the important factor which affects perceived value among the respondents followed by perceived playfulness. Perceived value has the only significant impact on the purchase intentions towards online music. The paper rounds off with conclusions and an agenda for future research in this area.