Assessing new cell phone text and video services
Telecommunications Policy
Journal of the American Society for Information Science and Technology
The adoption behaviour for mobile video call services
International Journal of Mobile Communications
Electronic Commerce Research and Applications
The role of psychological traits and social factors in using new mobile communication services
Electronic Commerce Research and Applications
Determinants of self-report and system-captured measures of mobile Internet use intensity
Information Systems Frontiers
User disposition and extent of Web utilization: A trait hierarchy approach
International Journal of Human-Computer Studies
International Journal of Technology and Human Interaction
Modelling Factors Influencing Early Adopters' Purchase Intention Towards Online Music
International Journal of Technology and Human Interaction
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Multimedia Messaging Services (MMS) is a new medium that enriches people's personal communication with their business partners, friends, or family. Following the success of Short Message Services, MMS has the potential to be the next mobile commerce “killer application” which is useful and popular among consumers; however, little is known about why people intend to accept and use it. Building upon the motivational theory and media richness theory, the research model captures both extrinsic (e.g., perceived usefulness and perceived ease of use) and intrinsic (e.g., perceived enjoyment) motivators as well as perceived media richness to explain user intention to use MMS. An online survey was conducted and 207 completed questionnaires were collected. By integrating the motivation and the media richness perspectives, the research model explains 65% of the variance. In addition, the results present strong support to the existing theoretical links as well as to those newly hypothesized in this study. Implications from the current investigation for research and practice are provided. © 2007 Wiley Periodicals, Inc.