Assessing the mediating role of online social capital between social support and instant messaging usage

Authors:
Chieh-Peng Lin
Affiliations:
Institute of Business & Management, National Chiao Tung University, 4F, 118, Sec. 1, Jhongsiao W. Rd., Taipei 10044, Taiwan, ROC
Venue:
Electronic Commerce Research and Applications
Year:
2011

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Abstract

This study validates a research model that examines usage of instant messaging (IM) from the aspect of online social support. Drawing on the social capital theory, this study postulates that IM usage is indirectly affected by social support via the mediation of the following six dimensions of social capital: commitment, reciprocity, shared codes and language, shared narratives, centrality, and network ties. The model tests data obtained from business organizations in Taiwan, and the results suggest that the indirect influence of social support on IM usage through shared codes and language is significant, and the indirect influence of social support on IM usage through centrality is also significant. Managerial implications and limitations of the empirical findings are provided.