Exploring Chinese users' acceptance of instant messaging using the theory of planned behavior, the technology acceptance model, and the flow theory

Authors:
Yaobin Lu;Tao Zhou;Bin Wang
Affiliations:
School of Management, Huazhong University of Science and Technology, Wuhan 430074, PR China;Management School, Hangzhou Dianzi University, Hangzhou 310018, PR China;College of Business Administration, University of Texas-Pan American, Edinburg, TX 78539, USA
Venue:
Computers in Human Behavior
Year:
2009

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Abstract

Instant messaging (IM) is a popular Internet application around the world. In China, the competition in the IM market is very intense and there are over 10 IM products available. We examine the intrinsic and extrinsic motivations that affect Chinese users' acceptance of IM based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the flow theory. Results demonstrate that users' perceived usefulness and perceived enjoyment significantly influence their attitude towards using IM, which in turn impacts their behavioral intention. Furthermore, perceived usefulness, users' concentration, and two components of the theory of planned behavior (TPB): subjective norm and perceived behavioral control, also have significant impact on the behavioral intention. Users' intention determines their actual usage behavior.