Why do people use information technology?: a critical review of the technology acceptance model
Information and Management
Enticing online consumers: an extended technology acceptance perspective
Information and Management
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
Information Systems Research
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Information and Management
A meta-analysis of the technology acceptance model
Information and Management
The acceptance and use of a virtual learning environment in China
Computers & Education
Technology fluidity and on-demand webcasting adoption
Telematics and Informatics
Information and Management
Information and Management
Information and Management
Trust and TAM in online shopping: an integrated model
MIS Quarterly
An empirical analysis of mobile internet acceptance from a value-based view
International Journal of Mobile Communications
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Recognizing that new and old media coexist in media markets, the overarching aim of this study is to investigate how the perceived characteristics of online video platforms and consumer-related factors affect consumer intention to use the Internet and television to watch video content. The primary theoretical foundations are the theory of planned behavior (TPB) and the technology acceptance model (TAM). By extending TAM and TPB into other constructs, the present study aims to provide richer explanations for consumers' choice of a video platform in the competitive video marketplace. This study used a survey method to collect data. A total of 1500 adults throughout the US who use the Internet were employed for the sample of the main survey. For the analysis to test hypotheses, 388 responses were used. This study found that the more consumers perceive online video platforms differ from television in satisfying their needs, the more likely they are to use online video platforms. The relative advantage and compatibility of online video platforms decrease the likelihood of using television.