Internet-based e-shopping and consumer attitudes an empirical study
Information and Management
Extending the technology acceptance model: the influence of perceived user resources
ACM SIGMIS Database - Special issue on adoption, diffusion, and infusion of IT
What drives mobile commerce? An empirical evaluation of the revised technology acceptance model
Information and Management
User acceptance of wireless short messaging services: Deconstructing perceived value
Information and Management
Value-based Adoption of Mobile Internet: An empirical investigation
Decision Support Systems
Moderating Effects of Task Type on Wireless Technology Acceptance
Journal of Management Information Systems
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
International Journal of Electronic Commerce
Diffusion and success factors of mobile marketing
Electronic Commerce Research and Applications
What do we know about mobile Internet adopters? A cluster analysis
Information and Management
A comparison of adoption models for new mobile media services between high- and low-motive groups
International Journal of Mobile Communications
An empirical analysis of factors influencing users' adoption and use of mobile services in China
International Journal of Mobile Communications
An empirical analysis on consumer adoption of mobile phone and mobile content in Korea
International Journal of Mobile Communications
Investigating customer adoption behaviours in Mobile Financial Services
International Journal of Mobile Communications
Telematics and Informatics
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This research aims to examine individual acceptance of mobile internet from a holistic view of mobile service attributes. The value-based Technology Adoption Model (TAM) is extended by incorporating the main characteristics of mobile internet. The proposed model is verified through a survey of 519 mobile users in China. Our findings reveal that aside from the traditional predictor usefulness in TAM, attributes such as entertainment, ubiquity and network externality have significant effects on perceived value, which in turn influences the intention to reuse. In addition, three value-added characteristics of mobile internet services, namely: informativeness, personalisation and compatibility, indirectly affect perceived value through usefulness and ease of use. The results and discussion of the attributes of mobile services from this study can be used as reference by service providers in designing and developing successful business applications.