An empirical analysis of factors influencing users' adoption and use of mobile services in China

Authors:
Zhaohua Deng;Yaobin Lu;Bin Wang;Jinlong Zhang;Kwok Kee Wei
Affiliations:
School of Management, Huazhong University of Science and Technology, Wuhan 430074, China.;School of Management, Huazhong University of Science and Technology, Wuhan 430074, China.;College of Business Administration, University of Texas-Pan American, Edinburg, TX 78539, USA.;School of Management, Huazhong University of Science and Technology, Wuhan 430074, China.;Department of Information Systems, City University of Hong Kong, Kowloon, Hong Kong
Venue:
International Journal of Mobile Communications
Year:
2010

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Abstract

This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.