A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling
A Step-by-Step Approach to Using the SAS System for Factor Analysis and Structural Equation Modeling
Mining Customer Value: From Association Rules to Direct Marketing
Data Mining and Knowledge Discovery
Mobile data service fuels the desire for uniqueness
Communications of the ACM - Privacy and security in highly dynamic systems
Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services
Information Systems Research
Multimedia Messaging Service acceptance of pre- and post-adopters: a sociotechnical perspective
International Journal of Mobile Communications
Expectations measurements in mobile data service: a case study
International Journal of Mobile Communications
The impact of context and incentives on mobile service adoption
International Journal of Mobile Communications
Evaluation of mobile services for the future of 3G operators
International Journal of Mobile Communications
An adoption model for mobile banking in Ghana
International Journal of Mobile Communications
Wireless Internet-using Mobile Devices (WIMDs) in Malaysia
International Journal of Mobile Communications
The adoption behaviour for mobile video call services
International Journal of Mobile Communications
Consumer adoption of PDA phones in Taiwan
International Journal of Mobile Communications
Measuring and prioritising value of mobile phone usage
International Journal of Mobile Communications
Mobile Data Service usage and preference: an investigation of Australian consumers
International Journal of Mobile Communications
Adoption of 3G services among Malaysian consumers: an empirical analysis
International Journal of Mobile Communications
International Journal of Mobile Communications
International Journal of Mobile Communications
The continuous use behaviour of 3G mobile video phone services
International Journal of Mobile Communications
An integrated model of mobile internet services usage and continuance
International Journal of Mobile Communications
International Journal of Mobile Communications
An evaluation of e-banking and m-banking adoption factors and preference in Malaysia: a case study
International Journal of Mobile Communications
International Journal of Mobile Communications
An empirical analysis of factors influencing users' adoption and use of mobile services in China
International Journal of Mobile Communications
An empirical analysis on consumer adoption of mobile phone and mobile content in Korea
International Journal of Mobile Communications
An empirical model of customer loyalty in the Jordanian Mobile Telecommunications Market
International Journal of Mobile Communications
User acceptance of hedonic information systems
MIS Quarterly
Assessing the indicators of reuse intention of mobile services
International Journal of Mobile Communications
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The purpose of this study is to identify perceived values in mobile phone services, and further explore the relationships among perceived value, customer satisfaction, and customer loyalty. A mediated regression analysis was used and 218 savvy mobile phones users in Taiwan were investigated. The findings reveal that perceived values, including utilitarian value, social value, and hedonic value, positively influence customer loyalty, and the mediation of customer satisfaction is also significant. The contributions of this study are two-fold. The first is to recognise the importance of utilitarian value, social value, and hedonic value for customer loyalty in mobile phone services. The second is to offer insights for mobile marketers to improve perceived value for customers and enhance their satisfaction levels, helping with customer retention.