Mobile data service fuels the desire for uniqueness

Authors:
Se-Joon Hong;Kar Yan Tam;Jinwoo Kim
Affiliations:
Business School of Korea University, Seoul, South Korea;Hong Kong University of Science and Technology in Kowloon, Hong Kong;Yonsei University, Seoul, South Korea
Venue:
Communications of the ACM - Privacy and security in highly dynamic systems
Year:
2006

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Abstract

Mobile content creators and service providers can leverage users' desire to be unique to expand revenue.