An evaluation of e-banking and m-banking adoption factors and preference in Malaysia: a case study

  • Authors:

  • Khong Sin Tan;Siong Choy Chong;Pik Lian Loh;Binshan Lin

  • Affiliations:

  • Faculty of Business and Law, Multimedia University, Jalan Ayer Keroh Lama, 75450 Melaka, Malaysia.;Asian Institute of Finance, Level 16, 1 Sentral, Jalan Stesen Sentral 5, KL Sentral, 50470 Kuala Lumpur, Malaysia.;Faculty of Business and Law, Multimedia University, Jalan Ayer Keroh Lama, 75450 Melaka, Malaysia.;Department of Management and Marketing, Louisiana State University in Shreveport, One University Place, BE321, College of Business Administration, Shreveport, LA 71115, USA

  • Venue:
  • International Journal of Mobile Communications
  • Year:
  • 2010

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Abstract

This study aims to investigate the factors influencing adoption of electronic banking (e banking) and mobile banking (m-banking) and to identify customer preferences in choosing either e-banking or m-banking when conducting transactions. The findings from 184 customers indicate that perceived usefulness, perceived ease of use, convenience, computer efficacy, device features and security influence the adoption of e-banking. Similar findings are obtained for m-banking adoption, except for mobile phone efficacy and device features. The majority of respondents prefer e-banking to m-banking. The results provide banks with prioritisation of determinants for developing appropriate strategies to encourage the adoption of e-banking and m-banking.