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Call for papers: special issue on mobile commerce: Strategies, technologies and applications
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Determinants of adoption of mobile games under mobile broadband wireless access environment
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Moderating Effects of Task Type on Wireless Technology Acceptance
Journal of Management Information Systems
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International Journal of Mobile Communications
A comparison of adoption models for new mobile media services between high- and low-motive groups
International Journal of Mobile Communications
An evaluation of e-banking and m-banking adoption factors and preference in Malaysia: a case study
International Journal of Mobile Communications
An empirical analysis of the adoption of m-learning in Malaysia
International Journal of Mobile Communications
Initial trust and adoption of mobile brokerage service
International Journal of Mobile Communications
The influence of perceived characteristics of innovating on 4G mobile adoption
International Journal of Mobile Communications
Determinants of adoption of Mobile Healthcare Service
International Journal of Mobile Communications
International Journal of Mobile Communications
User acceptance of hedonic information systems
MIS Quarterly
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International Journal of Mobile Communications
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International Journal of Mobile Communications
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This paper presents an integrated model for mobile services adoption using perceived usefulness, ease of use and enjoyment, and three groups of external factors, namely, service-related factors, user-related factors and technology-related factors, that affect perceived usefulness. An e-mail survey of 777 users and the analysis of a structural equation model support the research model in explaining the integrated aspects of adoption by examining the factors affecting intention to use mobile services. Differential effects of perceived enjoyment exist for services adoption among information, transaction and entertainment services. This suggests that service providers should align system functionality with service requirements for enjoyment.