Why do individuals use computer technology?: a Finnish case study
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Extending the TAM for a World-Wide-Web context
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Principles of Internet Marketing
Principles of Internet Marketing
Information and Communication: Alternative Uses of the Internet in Households
Information Systems Research
A motivational model of microcomputer usage
Journal of Management Information Systems
Understanding online purchase intentions: contributions from technology and trust perspectives
European Journal of Information Systems
Assessing dimensions of perceived visual aesthetics of web sites
International Journal of Human-Computer Studies - Incorporating knowledge acquisition
Online store image: conceptual foundations and empirical measurement
Information and Management
Improving the quality of online presence through interactivity
Information and Management
The importance of affective quality
Communications of the ACM - Special issue: RFID
Exploring factors affecting the adoption of mobile commerce in Singapore
Telematics and Informatics
Understanding users' experience of interaction
EACE '05 Proceedings of the 2005 annual conference on European association of cognitive ergonomics
Acceptance of internet-based learning medium: the role of extrinsic and intrinsic motivation
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The role of moderating factors in user technology acceptance
International Journal of Human-Computer Studies
Website optimization with web metrics: a case study
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Economic and subjective measures of the perceived value of aesthetics and usability
ACM Transactions on Computer-Human Interaction (TOCHI)
Extending the TAM for a t-commerce
Information and Management
Design aesthetics leading to m-loyalty in mobile commerce
Information and Management
The role of social presence in establishing loyalty in e-Service environments
Interacting with Computers
Evaluating the consistency of immediate aesthetic perceptions of web pages
International Journal of Human-Computer Studies
Journal of Systems and Software
Evolution of e-commerce Web sites: A conceptual framework and a longitudinal study
Information and Management
A meta-analysis of the technology acceptance model
Information and Management
The impact of Web quality and playfulness on user acceptance of online retailing
Information and Management
Determinants of adoption of mobile games under mobile broadband wireless access environment
Information and Management
International Journal of Human-Computer Studies
Web Acceptance Model (WAM): Moderating effects of user experience
Information and Management
Consumer Perceptions and Willingness to Pay for Intrinsically Motivated Online Content
Journal of Management Information Systems
The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types
International Journal of Electronic Commerce
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ACM SIGMIS Database
Framing the user experience: information biases on website quality judgement
Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
An investigation of user communication behavior in computer mediated environments
Computers in Human Behavior
The review of the website evaluation framework in Information Systems and marketing journals
International Journal of Information Systems and Change Management
Behaviour & Information Technology
End-user adoption of animated interface agentsin everyday work applications
Behaviour & Information Technology
Affect as a Mediator between Web-Store Design and Consumers' Attitudes toward the Store
Affect and Emotion in Human-Computer Interaction
Continued use of a Chinese online portal: an empirical study
Behaviour & Information Technology
An analysis of the potential for mobile auctions in China
International Journal of Mobile Communications
User acceptance of computer-mediated communication: The SkypeOut case
Expert Systems with Applications: An International Journal
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Predicting and explaining the adoption of online trading: An empirical study in Taiwan
Decision Support Systems
Electronic Commerce Research and Applications
Understanding factors affecting e-reverse auction use: An integrative approach
Computers in Human Behavior
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Antecedents of online banking satisfaction and loyalty: empirical evidence from Finland
International Journal of Electronic Finance
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Colour appeal in website design within and across cultures: A multi-method evaluation
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Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation
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Extending the TAM for a t-commerce
Information and Management
An application of fuzzy AHP for evaluating course website quality
Computers & Education
Does the technology acceptance model predict actual use? A systematic literature review
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Electronic Commerce Research and Applications
Activate interaction relationships between students acceptance behavior and e-learning
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Interacting with Computers
A study of demographic embodiments of product recommendation agents in electronic commerce
International Journal of Human-Computer Studies
International Journal of Human-Computer Studies
Motivational factors that influence the acceptance of Moodle using TAM
Computers in Human Behavior
The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation
Computers in Human Behavior
Symmetry and aesthetics in website design: It's a man's business
Computers in Human Behavior
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Exploring digital capital of automated cargo clearance business websites
Expert Systems with Applications: An International Journal
Applying the TAM to travelers' usage intentions of GPS devices
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Reliability, validity, and sensitivity of a single-item measure of online store usability
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Evaluating the perceived and estimated quality in use of Web 2.0 applications
Journal of Systems and Software
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International Journal of Human-Computer Studies
The role of atmospheric cues in online impulse-buying behavior
Electronic Commerce Research and Applications
Picture perfect: Girls' and boys' preferences towards visual complexity in children's websites
Computers in Human Behavior
Adoption of mobile information services: An empirical study
Mobile Information Systems
Users' intrinsic and extrinsic drivers to use a web-based educational environment
Computers & Education
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In this paper, we empirically investigate an extension of the Technology Acceptance Model (TAM) to explain the individual acceptance and usage of websites. Conceptually, we examine perceived ease-of-use, usefulness, enjoyment, and their impact on attitude towards using, intention to use and actual use. The paper also introduces a new construct, "perceived visual attractiveness" of the website and demonstrates that it influences usefulness, enjoyment, and ease-of-use. For our empirical research we partnered with a Dutch generic portal site with over 300,000 subscribers at the time the research was conducted. The websurvey resulted in a sample size of 828 respondents. The results confirmed all of the 12 hypotheses formulated.