The virtual classroom: learning without limits via computer networks
The virtual classroom: learning without limits via computer networks
Why do individuals use computer technology?: a Finnish case study
Information and Management
Individual differences in virtual environments-introduction and overview
Journal of the American Society for Information Science - Special topic issue: individual differences in virtual environments
Extending the TAM for a World-Wide-Web context
Information and Management
Overview of on-Line Learning
The Web-Based Training Cookbook with Cdrom
The Web-Based Training Cookbook with Cdrom
E-Learning: Strategies for Delivering Knowledge in the Digital Age
E-Learning: Strategies for Delivering Knowledge in the Digital Age
Management Information Systems: New Approaches to Organization and Technology
Management Information Systems: New Approaches to Organization and Technology
Factors influencing the usage of websites: the case of a generic portal in The Netherlands
Information and Management
Why do people play on-line games? an extended TAM with social influences and flow experience
Information and Management
Critical success factors for e-learning acceptance: Confirmatory factor models
Computers & Education
Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions
Journal of Information Science
International Journal of Business Information Systems
Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation
Information and Management
ICIMT '09 Proceedings of the 2009 International Conference on Information and Multimedia Technology
International Journal of Business Information Systems
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This study aims to investigate the key determinants that influence the students| intention to enrol on an online MBA programme and examine the moderating effect of demographic variables, namely age and gender, to the relationship model. 180 questionnaires were distributed to the adult who has obtained at least a Bachelor|s degree and the response rate of 67% was obtained. The analysis was carried out to look at which group is significantly influencing the intention via the multiple regression analysis and tests if the influence moderated by the demographic variables using the hierarchical regression analysis. The findings revealed that three key groups of determinants: individual, technology and the risks perceived, were affecting the students| intention to enrol an online MBA programme. Further analysis shows that intrinsic motivation, computer self-efficacy, acceptance technology and social risk are the four most essential individual determinants of students| intention. It was also found that the influence of perceived risks towards the intention would be stronger among the higher age group. Accordingly, the study provides the policymakers in the field of higher education insight into what is taking place in the domain of virtual campuses and means to set up a sustainable initiatives and strategies for a successful online education.