Selling or Advertising: Strategies for Providing Digital Media Online
Journal of Management Information Systems
Determinants of the Use of Relational and Nonrelational Information Sources
Journal of Management Information Systems
A Meta-Theory for Understanding Information Systems Within Sociotechnical Systems
Journal of Management Information Systems
Journal of Management Information Systems
Consumer Empowerment Through Internet-Based Co-creation
Journal of Management Information Systems
Speed Matters: The Role of Free Software Offer in Software Diffusion
Journal of Management Information Systems
Risks and Benefits of Signaling Information System Characteristics to Strategic Attackers
Journal of Management Information Systems
Estimating Time Required to Reach Bid Levels in Online Auctions
Journal of Management Information Systems
International Journal of Business Information Systems
A model of customers' initial trust in unknown online retailers: an empirical study
International Journal of Business Information Systems
Software quality assurance using software reliability growth modelling: state of the art
International Journal of Business Information Systems
Internet financial reporting on the web in Indonesian: not just technical problem
International Journal of Business Information Systems
International Journal of Business Information Systems
Lean principles in IT services: a case study on implementation and best practices
International Journal of Business Information Systems
Connecting IT Services Operations to Services Marketing Practices
Journal of Management Information Systems
Empirical Analysis of the Impact of Recommender Systems on Sales
Journal of Management Information Systems
No Free Lunch: Price Premium for Privacy Seal-Bearing Vendors
Journal of Management Information Systems
Journal of Management Information Systems
The Impact of Network Externalities on the Competition Between Open Source and Proprietary Software
Journal of Management Information Systems
Journal of Management Information Systems
Determinants influencing intention to enrol on an online MBA programme
International Journal of Business Information Systems
Journal of Management Information Systems
Innovation and Price Competition in a Two-Sided Market
Journal of Management Information Systems
Usability Design and Psychological Ownership of a Virtual World
Journal of Management Information Systems
Attracted to or Locked In? Predicting Continuance Intention in Social Virtual World Services
Journal of Management Information Systems
Special Section: Creating Value with Information
Journal of Management Information Systems
Journal of Management Information Systems
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The mobile phone is rapidly growing in essentiality in the era of the information technology industry, especially among undergraduates albeit the rising number of competing service providers for mobile phones. A new niche market for this mobile gadget would very soon become overcrowded, thus compelling service providers to continuously be seeking the right mix of determining variables that would make customers buy and stick to their product. The empirical research on six public universities emphasises the decision-making model by Assael 1992, Schiffman and Kanuk 2004, and Engel et al. 1990 as it seeks to evaluate the 4ps product, promotion, price and place and less common antecedents family, friends and social class as component of inputs. The findings show that all the factors are contributory variables, with the exception of 'product factor', which shows spurious reliability results. However it was found out that price was the most notable determinant.