Applied multivariate statistical analysis
Applied multivariate statistical analysis
Communications of the ACM
Privacy-preserving data mining
SIGMOD '00 Proceedings of the 2000 ACM SIGMOD international conference on Management of data
Why we can't be bothered to read privacy policies models of privacy economics as a lemons market
ICEC '03 Proceedings of the 5th international conference on Electronic commerce
Do privacy seals in e-commerce really work?
Communications of the ACM - Mobile computing opportunities and challenges
Wireless Location Privacy Protection
Computer
Distributed Pagerank: A Distributed Reputation Model for Open Peer-to-Peer Networks
SAINT-W '04 Proceedings of the 2004 Symposium on Applications and the Internet-Workshops (SAINT 2004 Workshops)
Frictionless Commerce? A Comparison of Internet and Conventional Retailers
Management Science
Customer Satisfaction in Virtual Environments: A Study of Online Investing
Management Science
Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model
Information Systems Research
Do consumers understand the role of privacy seals in e-commerce?
Communications of the ACM - The disappearing computer
The estimates and forecasts of worldwide e-commerce
ICEC '05 Proceedings of the 7th international conference on Electronic commerce
An Extended Privacy Calculus Model for E-Commerce Transactions
Information Systems Research
The Role of System Trust in Business-to-Consumer Transactions
Journal of Management Information Systems
International Journal of Electronic Commerce
Dynamic Pricing on the Internet: Importance and Implications for Consumer Behavior
International Journal of Electronic Commerce
International Journal of Electronic Commerce
Journal of Management Information Systems
A Privacy-Protecting Business-Analytics Service for On-Line Transactions
International Journal of Electronic Commerce
Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach
Journal of Management Information Systems
Journal of Management Information Systems
Journal of Management Information Systems
The security cost of cheap user interaction
Proceedings of the 2011 workshop on New security paradigms workshop
Can visible cues in search results indicate vendors' reliability?
Decision Support Systems
Design of an incentive mechanism to promote honesty in e-marketplaces with limited inventory
Proceedings of the 14th Annual International Conference on Electronic Commerce
International Journal of Business Information Systems
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Privacy is a significant concern of customers in the business-to-consumer online environment. Several technical, economic, and regulatory mechanisms have been proposed to address online privacy. A current market-based mechanism is the privacy seal, under which a third party assures adherence by a vendor to its posted privacy policy. In this paper, we present empirical evidence of the effect of displaying a privacy seal on the product prices of online vendors of electronic books, download-able audiobooks, and textbooks. Using data collected on these relatively homogeneous products sold by online vendors, we find that while controlling for vendor-specific characteristics, vendors bearing privacy seals charge a premium for such products compared to vendors not bearing a seal. The paper provides empirical evidence of the economic value of privacy assurance from the customers' perspective as measured by the price premium charged for products. The research has implications for researchers and policymakers by providing evidence that privacy is another factor that creates friction in e-commerce, and that prices on the Internet for homogeneous products need not converge.