A study of the adoption of self-service technologies by consumers in convenience stores

Authors:
Dong-Her Shih;I-Ching Chen;Shueh-Cheng Hu
Affiliations:
Dept. of Information Management, National Yunlin University of Science & Technology, Taiwan;Dept. of Information Management, National Yunlin University of Science & Technology and Dept. of Information Management, ChungChou Institute of Technology, Taiwan;Dept. of Computer Science & Communication Engineering, Providence University, Taiwan
Venue:
ICACT'09 Proceedings of the 11th international conference on Advanced Communication Technology - Volume 3
Year:
2009

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Abstract

The emerging self-service technologies (SSTs) make people's daily life become more and more convenient. The users' attitude toward and requirements about the SST also become diversified due to its widely applicable domains. This research aims to establish a model for investigating the factors that will affect the adoption of SST by consumers of convenience stores. Based on the technology acceptance model and prior research, a hypothesis model was built, and then was validated through an advanced statistics tool - structured equation model. The findings can guide the designers of the corresponding equipments and software to create a friendly and efficient environment for service consumers.